IOs to drive on info superhighway

SAN JOSE, Antique — With the emergence of the new media, information officers (IOs) are now challenged to drive on the information superhighway.
IOs should be steadfast in disseminating development information using various media, said James Cabag, operations officer of the Philippine Information Agency 6 (PIA-6).
Cabag spoke during the oath-taking ceremony of the Antique Association of Information Officers (AAIO) on March 24 in Culasi town.
To reach more people, IOs can make use of electronic media, social networking and online journalism to get the message across, he said.
We need not compete but forge a partnership with the various forms of mass media so we can send our message to the target audience, he added.
On the same note, PIA-Antique Manager Margie Gadian said people have the right to know and be informed so they can make quality decisions, stand on their feet and not be totally dependent on the government.
“The responsibility of making just a dent in the lives of our countrymen through the work that we do is a great challenge, but given the dedication and commitment we all give to our work, I see no reason why we will fail,” Gadian said.
She likewise thanked the town mayors and heads of offices for the untiring support they give to their IOs.
The AAIO, through their President John John Sumanting, has vowed to do their part in building a well-informed community. (PSM/PIA/PN)